Recent research has shown that point of purchase (POP) signage has the potential to increase sales by influencing customer purchases. Most retail decisions are made in-store, and adding the right POP signage to an existing display can effectively catch the attention of buyers. One study indicates that consumers have the best recall in regards to POP displayed on outside windows, in food service areas, and near cash registers. In addition, POP signage is more cost effective than most other forms of advertisement. Contact us today to take advantage of our wide variety of POP materials.

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